Rev your engines—Dodge is set to inject high-octane excitement at the 10th annual Roadkill Nights! Amid a bumpy 2025 and a 49% sales nosedive, Dodge plans a big reveal: a new muscle car, promising to reignite the brand’s mojo. As the electric Charger Daytona’s silent roar failed to electrify fans, this could be Dodge’s moment to roar back to glory. Will it revitalize the brand? Tune in to find out!
Rev your engines and hold onto your racing helmets, because Dodge is about to inject some high-octane excitement into the muscle car world. This weekend marks the 10th annual MotorTrend Presents Roadkill Nights Powered by Dodge, and the brand has promised to unveil something new and very muscular on Friday, August 8th. For Dodge, which has had a bumpy ride in 2025, this revelation couldn’t come at a better time.
The State of Dodge: A Rocky Road
If you’re a fan of the rumbling V8s of yesteryear, you’re not alone in mourning the phased-out gas-guzzling Dodge Charger (LD) and Challenger (LA). These old-school muscle machines were the bread and butter of Dodge’s lineup, and their absence is sorely felt. So far in 2025, Dodge’s sales have taken a nosedive by 49%, with only 47,481 vehicles sold compared to last year’s 92,735 in the same time frame. Ouch!
Charger Daytona: A Silent Roar?
Dodge’s attempt to electrify its offerings with the all-electric Charger Daytona (LB) has been less than electrifying. While it was supposed to be the spearhead into an eco-friendly future, the absence of traditional engine growl has left some enthusiasts cold. With only 4,299 units sold in the first half of 2025, the transition hasn’t exactly been seamless. It turns out, for some fans, silence isn’t golden—it’s just quiet.
The Big Reveal: Roadkill Nights to the Rescue!
But fear not, muscle car aficionados! Roadkill Nights is more than just an event; it’s a celebration of horsepower and Americana. Featuring legal street drag racing, car displays, and live-action thrills, it’s the perfect venue for Dodge to show off its muscle car mojo and make a roaring comeback.
At 11:00 a.m. EDT / 8:00 a.m. PDT, the curtains will lift on a new Dodge muscle vehicle, and MoparInsiders will be there to capture every rev and roar. They’ll also be live-streaming the reveal for those who can’t be there in person. This could be the moment Dodge starts to revitalize its brand and remind the world that when it comes to performance, they still know how to throw down the gauntlet.
Conclusion: Can Dodge Muscle Its Way Back?
Only time will tell if this new offering will be the spark Dodge needs to reignite its fanbase’s passion. One thing is for sure: with a history full of tire smoke and adrenaline, Dodge is not backing down from the challenge.
Source: Dodge Set To Reveal Some New Muscle At Roadkill Nights
