Dodge’s sales fell 49 percent in the first half of 2025, and its electric Charger Daytona struggled to find buyers without the V8 rumble that made the old Charger and Challenger icons. At the 10th annual Roadkill Nights, Dodge picked the moment to reveal something new — timed for maximum attention from the enthusiast crowd most likely to decide the brand’s next chapter. Read on for how Dodge’s rough year set the stage for the reveal, and what a single unveiling at a drag racing event says about the brand’s strategy going forward.