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Posts Tagged: Studebaker Scotsman

In 1955, Studebaker found itself in a pickle, financially speaking. Rather than tango with the big three, they whipped up the Scotsman—a no-frills, chrome-less wonder aimed at budget-conscious drivers. While it wasn’t the fastest horse in the stable, with its modest six-cylinder engine, it did sip gas like a polite guest, delivering 30 mpg. By 1958, Studebaker had doubled their sales expectations, proving that sometimes less is more, especially when it comes to fins and headlights.

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