The 1968 Chevrolet Camaro looked like a subtle refresh of the year before, but underneath the new side marker lights and cleaner door glass sat some of the most serious performance options Chevrolet ever bolted to a pony car. From the six-thousand-dollar SS 396 to the Trans-Am-bred Z/28, this was the year Chevrolet proved a good design does not need reinventing, just refining.
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A four-figure sticker price does not sound like much today, but in 1968 it was enough to buy a genuine street brawler straight off a Chevrolet showroom floor. This Camaro carries the second-year styling tweaks that are easy to miss unless you know exactly where to look: new front and rear side marker lights, vent-less door glass, a cleaner overall stance than the debut 1967 car. Underneath the surface changes sat something far more interesting: an SS package that could be ordered with a 396 cubic inch big block strong enough to make grown men reconsider their life choices at a stoplight. Was this particular car built for cruising, or was it built to hunt?
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The Year Chevrolet Refined a Winner
In 1968, Chevrolet built 235,147 Camaros, and the coupe body style alone accounted for 214,711 of them, making it by far the most popular configuration on the lot. The changes from 1967 were subtle by design: Chevrolet had a hit on its hands and was not about to mess with the formula. Side marker lights arrived to meet new federal safety regulations, and the door glass lost its vent windows for a cleaner profile. It was a quiet evolution rather than a redesign, and it worked; 1968 remains one of the best-selling years of the first-generation Camaro.
What Made the SS 396 Different
Buyers who checked the SS box were not just paying for stripes and badges. The package brought a 396 cubic inch big block rated at 350 horsepower, upgraded suspension, and heavier-duty cooling to keep everything under control once the light turned green. Chevrolet marketed these cars bluntly as devastating street machines, and at a price around six thousand dollars fully loaded, they delivered exactly that. For buyers who wanted a more track-focused option, the Z/28 package paired a high-revving 302 small block with SCCA Trans-Am pedigree, winning ten of thirteen races that season.
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