The 1968 Plymouth Road Runner was Plymouth’s way of saying, “Who needs fancy when you can have fun?” Built on the Belvedere platform, this muscle car cut the frills to bring you pure speed at a bargain price. Its minimalist interior featured vinyl mats and a floor shifter with no console, but it did boast the iconic “Beep-Beep” horn from the Road Runner cartoons—a sound Plymouth paid Warner Brothers handsomely for. Initially a two-door coupe, its success led to a hardtop version later that year.
The Belvedere based Road Runner was created by Plymouth to give its customers a lower priced option than the uptown Satellite based GTX. The goodies are left on the shelf, although every power option in Mopar’s arsenal could be had, and, the new model has a rock bottom sticker price. Initially the Road Runner is only available as a two door coupe, with a “B” pillar, but this was so successful a two door hardtop (without the “B” pillar) is in showrooms later in ’68.
MCF thanks Gateway Classic Cars for the images provided here
The first Roadrunners off the assembly line were spartan indeed with vinyl mats and only a rubber boot to cover the four speed floor shifer-no console was even available, but all units did have the unique and easily recognized “Beep-Beep” horn from the Road Runner cartoons. Plymouth did pay Warner Brothers a bundle of cash for the rights to use this sound and the Roadrunner logo. The options originally available did include, P/S, P/B, front disc brakes, power steering and AM radio. although the cost goes up with each addition.
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