The new products section at the 48th Annual NSRA Street Rod Nationals in Louisville gathered roughly 150 debuts sorted into four price brackets, from under $200 to over $5,000, with names like Dakota Digital, Cooling Components, Cam Guard, and Watsons StreetWorks in the entry tier. It is the one room where builders can handle next year’s parts before anyone else. Read on to find out why serious rodders and muscle car owners alike make it their first stop.