Dealers Are Getting Around Dodge’s Demon Markup Regulations
The Dodge Demon is obviously a hot commodity among muscle car enthusiasts. With 840 horsepower at the crank and an alleged 60 mph time of 2.1 seconds, it is no surprise people are chomping at the bit to buy one. Due to the vehicle’s popularity and the fact that only 3,000 will be made, FCA made a series of regulations where dealers were incentivized to sell at or below MSRP or they would not get priority.
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