Ringbrothers feel pressure to deliver to high-rolling clients but remain grounded

Mike and Jim Ring, the maestros of muscle cars, might be crafting high-flying machines for millionaires, but they’ve kept their feet firmly on the ground. Every November, the brothers are the rock stars of the Specialty Equipment Market Association show in Las Vegas—think of it as the World Series, but with more horsepower and less spandex. Their automotive masterpieces have graced countless magazine covers, earning them a trophy case full of awards, yet they remain refreshingly down-to-earth.

Mike and Jim Ring have remained grounded, although the muscle cars they build for millionaires feel like they can almost fly.
The brothers are treated like rock stars each November when they unveil their latest work in Las Vegas at the Specialty Equipment Market Association show, considered the World Series for their industry. Their work has been on the covers and homepages of countless magazines, and awards are commonplace.

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