Muscle Car Fan

Posts Tagged: Bob Lutz

When GM wanted to revive the GTO nameplate in 2004, it didn’t design a new car, it imported one, rebadging the Australian-built Holden Monaro after board member Bob Lutz read a single magazine article that convinced him. The resulting car packed a Corvette-sourced LS1 V8, then a 400-horsepower LS2 in 2005, but a currency-inflated price tag and understated styling kept American buyers cold. Read on to find out how a business trip to Australia became one of GM’s most divisive muscle car revivals.

The fourth-generation Pontiac GTO was not designed in Detroit. It was built in Australia, imported nearly complete, and given a GTO badge because a General Motors board member read a magazine article and then drove one on a business trip. It had Corvette power, a legitimate 13.8-second quarter, and an exhaust note reverse-engineered from archived recordings. American buyers still walked past it. Read on for why, and why that makes it a bargain now.

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