When GM wanted to revive the GTO nameplate in 2004, it didn’t design a new car, it imported one, rebadging the Australian-built Holden Monaro after board member Bob Lutz read a single magazine article that convinced him. The resulting car packed a Corvette-sourced LS1 V8, then a 400-horsepower LS2 in 2005, but a currency-inflated price tag and understated styling kept American buyers cold. Read on to find out how a business trip to Australia became one of GM’s most divisive muscle car revivals.
