AMC spent forty million dollars and a million man-hours over three years before anyone outside the company saw the Hornet, then sold the base model for $1,994. It was the first American car with reinforced door beams, the first to offer a hatchback in its class, and the first to sell a designer interior. It also produced a 285-horsepower muscle car that only 784 buyers ever got. Read on for what killed it before it started.
