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Posts Tagged: Plymouth Road Runnermuscle

In 1969, Plymouth paid Warner Bros. for the rights to a cartoon bird, its signature meep-meep horn, and an entire ad campaign built around outrunning a coyote. This commercial captures that gamble at its peak, arriving the same year the Road Runner won Motor Trend Car of the Year over cars that cost far more. It is proof that a genuinely fast car could still afford to be a little ridiculous. Watch the pitch that convinced a generation of buyers.

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