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A 1970 Plymouth Road Runner dealer commercial, built for the drive-in and packed with 440 Six Pack, pistol-grip shifter, and Air Grabber hood details, has been quietly making grown adults tear up in the comments more than fifty years after it first aired. One owner has kept his original example running for thirty-seven years. Another still remembers exactly who lost a street race to one in 1972. Watch to see why a two-minute car ad refuses to be forgotten.
In 1969, Plymouth paid Warner Bros. for the rights to a cartoon bird, its signature meep-meep horn, and an entire ad campaign built around outrunning a coyote. This commercial captures that gamble at its peak, arriving the same year the Road Runner won Motor Trend Car of the Year over cars that cost far more. It is proof that a genuinely fast car could still afford to be a little ridiculous. Watch the pitch that convinced a generation of buyers.