Founder of Roadrunner, GTX Co-Creator Passes At Age 94 Photo by Jeff Koch. “Nobody but nobody will ever put a cartoon bird on one of my cars.” The threat from Dick Macadam was real […]
Founder of Roadrunner, GTX Co-Creator Passes At Age 94
Photo by Jeff Koch.
“Nobody but nobody will ever put a cartoon bird on one of my cars.” The threat from Dick Macadam was real enough that he poked an executive vice president of Chrysler in the chest to hammer his point home. And in that moment, in that hallway in Highland Park, the Plymouth Road Runner nearly died before it was born. It took the persistence and vision of John L. “Jack” Smith — who died last week at the age of 94 — to make sure that the cartoon bird would become the most beloved Looney Tunes member among the muscle car crowd.
Smith, at the time a manager for product planning for the Belvedere, never took credit for actually coming up with the idea. Rather, he always attributed that to his “ace assistant,” Gordon Cherry. Still, the Road Runner wouldn’t have happened without Smith.
As he related in an interview with Hemmings Muscle Machines for its January 2009 issue, Bob Anderson, then the new executive vice president of sales and marketing for Chrysler and Plymouth (and the guy who stylist Macadam poked in the chest), wanted to do something to capture the burgeoning youth market that Lee Iaccoca and his cohorts so accurately targeted with the Mustang.
Enter Smith. A former mechanical engineer for Studebaker, he’d joined Chrysler in 1957 and at the time ran a hotted-up Belvedere on the streets of Detroit. The year prior, he helped create the Plymouth GTX to compete with the Pontiac GTO, and in a short time he’d help put Mod Tops on Plymouth and Dodge products. To answer Anderson’s missive, he and his boss Joe Sturm, then the product planner for all of Plymouth, got their heads together and considered the letter Brock Yateshad written to Anderson in 1966, in which Yates suggested “taking a midsize two-door, stripping it down, making it cheap and light, and stuffing in the biggest engine you got,” as Smith paraphrased.
“Kids back then wanted big brakes, a harder suspension, and a four on the floor, and my objective was to have something that could do the quarter in under 15 and over 100 with a sticker under $3,000,” Smith said. “We couldn’t bring ourselves to strip it completely down — we still wanted something marketable.”
As Aaron Severson wrote, Cherry came up with the Road Runner idea while watching Saturday morning cartoons with his kids and had to explain the schtick to Smith. From there, Smith “almost overnight” pulled the Road Runner concept together, aided largely by the work he’d already done on his own Belvedere.
“We tinkertoyed that car together from parts we already had,” he said. “We loaded the Belvedere with police components — suspension, steering, brakes, wheels, the 383 — and added the louvered hood from the GTX. Our total tooling for parts unique to the Road Runner was under $500. The big tooling item on the whole car was the horn — I found one made by Spartonfor military vehicles.”
Full story here https://www.hemmings.com/blog/2017/09/21/jack-smith-father-of-the-plymouth-road-runner-dies-at-age-94/?refer=news
Photo by Jeff Koch
Jack Smith Creator of The Roadrunner
Republished by Blog Post Promoter
R.I.P. Thank you!!
I had a 68 !!
Been there had a 1970 R.R.
same here 440 4 speed 391 rear
Rest In Peace.
Jim Muldoon
I had a 69 383 4 speed
Thank you.
Rest In Peace, you had a vision and the world saw it and followed, inexpensive fun at a time we needed some, beep beep, if you owned one you’ll understand !
Well said.
My two favorite cars love these
Rest In Peace and mopar or no car!!!!!!!
One of the best muscle ever build,god bless
Great cartoon and a great man
Rip thank you
1969 GetX, 440, auto-2800 Stall converter, B&M quick shift valve body, 3.31 gears, Turbo mufflers.
RIP.
R.I.P. Jack And Thanx For The Rides…….
Thanks for the memories, I had a 69 Roadrunner and a 68 and 69 GTX , I would love to have any of those cars now.
RIP
Thank you for your vision
He put some excitement in the Mopar Family…. Rest in Peace…
Loved mine
lets go for a cruise and show people what a real car looks and sounds like
That b good but that car is long gon…I had it when I was 18. Can cruz in my b arracuda thoď
Corky Olson
His legacy will live on forever..
RIP and thank you!
R.
May he R.I.P.
“Plymouth Makes it”
69 roadrunner…. My favorite car
Some of the best Mopars ever produced…
Rest In Peace Dick Macadam….. Thanks for many memories and leaving those Fords and Chevies in a distant second place…..!!!
Thanks for the creativity! God bless
RIP, nice taste in car’s
Mopar fan had 2 roadrunners
when i saw this pic, it put a smile on my face….beep-beep!
Lord bless his family with peace and love through this time of sorrow. Amen
My two favorite cars are late 60’s Charger and Roadrunners and the Challenger! Had both Charger and Challenger but wish I would have bought a RR!!
R.I.P. You left such an amazing gift to the world, thank you!
Rest in peace they need to bring it back in his honor
Sad