Mecum’s 2017 Kissimmee auction ran ten days, moved nearly 2,700 cars across the block, and closed with more than million in total sales. Headline results included a ,000 Maserati Ghibli Spider and a rare ,000 Tuxedo Black Corvette convertible, while online viewership set records of its own. Here’s a look back at the auction that traditionally sets the tone for the entire collector car year.
The last hammer echoed in the Silver Spur Area at 4:34 p.m. on Sunday, January 15, completing a 10-day marathon of action at Mecum Kissimmee 2017, the season-opening extravaganza of the January car auctions. More than 3,000 cars were offered, which generated a large amount of interest from both onsite and internet bidders. Overall sales are estimated at more than $85 million as we write this.
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Ten days, nearly 2,700 cars, and a single hammer that finally went quiet at 4:34 p.m. on a Sunday afternoon – that’s how Mecum’s biggest auction of the year traditionally opens each new collector car season. Kissimmee isn’t just another stop on the auction calendar; it’s the season-opening event that sets the tone for what the entire year’s market is about to look like, watched closely by dealers, collectors, and speculators trying to read the room before making their own moves. In 2017, that room delivered numbers that surprised even people who’d been coming to this auction for years. So what actually happened over those ten days, and what did the final tally say about where the collector car market was headed?
Ten Days, Two Thousand Cars, One Marathon
Held January 6 through 15 at Osceola Heritage Park, the 2017 Kissimmee auction saw nearly 2,700 vehicles cross the block, with 1,981 of them finding new owners under Mecum’s reserve-based format – a sell-through rate hovering around 75 percent.
The Sales That Defined the Week
Total sales for the event topped $86 million, anchored by headline results like a 1969 Maserati Ghibli 4.9 Spider that brought $920,000 and a rare Tuxedo Black 1967 Corvette convertible – the only known example finished in that color combination with the 435-horsepower option – that sold for $775,000. A Guards Red 2005 Porsche Carrera GT rounded out the top results at $625,000, proof that Kissimmee’s reach extends well beyond American muscle into serious European exotics.
Road art – the automobilia, dealership signage, and memorabilia that runs alongside the car sale – turned in its own record with a 93 percent sell-through rate and $2.5 million in total sales, a five-point jump over the previous year’s Kissimmee event.
Online engagement told its own story: Mecum.com logged a record 15 million page views across the ten-day event, with the final Saturday becoming the single busiest day in the site’s history – a sign that the audience watching from home had grown just as invested as the bidders in the room.
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