Plymouth sold the Fury in three trim levels sharing one C-body platform, with the Fury III positioned as the upscale, best-equipped version of the bunch. Most buyers chose comfort over speed, which makes this 383 cubic inch, 4-speed manual example a genuinely uncommon way to order a car built primarily to coddle its passengers.
Beginning in 1965 the Fury is enlarged and now on the Chrysler full size C-body platform, with three trim levels; Fury I, Fury II and Fury III. New safety regulations in 1967 dictate that the complete Plymouth line are equipped with dual reservoir master cylinder for better stopping, impact absorbing steering column/wheel, controls for instruments are recessed and both outboard front seats have a three point seat belt.
383 CID V8 4-Speed Manual
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By 1967, Plymouth was selling three distinct versions of essentially the same car, and figuring out where one ended and the next began was not always obvious from the outside. The Fury I, Fury II, and Fury III shared a platform and most of their sheet metal, yet Plymouth positioned the top trim as something closer to a personal luxury car than a basic full-size sedan, loading it with up to thirteen different interior treatments and a level of standard equipment the base Fury never touched. This particular example wears its 383 cubic inch V8 and 4-speed manual combination, an unusually sporting choice for a car more often ordered with a column-shift automatic and a mild six-cylinder. What made someone choose the harder-edged version of a car built to be comfortable?
Three Trim Levels, One Platform
Riding on a 119 inch wheelbase and stretching over 213 inches long, the Fury III sat at the top of a three-tier lineup that shared its Chrysler C-body platform with the entry-level Fury I and mid-range Fury II, differing mainly in trim, standard equipment, and interior materials. Plymouth offered as many as thirteen distinct interior combinations for the Fury III alone, along with a choice of twenty-one exterior colors, positioning the car for buyers who wanted a full-size Plymouth that felt genuinely upscale rather than merely large.
An Unusual Engine and Transmission Pairing
Most Fury III buyers chose a 318 cubic inch V8 paired with Chrysler TorqueFlite automatic, a comfortable and unremarkable combination built for daily driving rather than performance. The 383 cubic inch V8 and 4-speed manual transmission seen on this example represented a distinctly less common order, one that traded some of the Fury cushy reputation for a genuinely quicker, more engaged driving experience, all while 1967 new federal safety mandates were adding dual-circuit brakes and energy-absorbing steering columns across the entire Plymouth lineup.
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I love these full size cars with the convertibles. I had a 62 oldsmobile dynamic 88 convertible it had so much room and power. Thats when they knew how to build cars with quality and style.