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Plymouth expected to sell about 20,000 Road Runners in 1968. It sold roughly 45,000, enough to land in third place behind only the GTO and Chevelle SS 396 for muscle car sales that year. The formula was simple: a standard 383-cubic-inch V8 rated at 335 horsepower, a stripped interior, and an optional 426 Hemi for those willing to pay more. It turned out buyers didn’t need luxury trim to want serious performance, they just needed the price to make sense.
‘Don’t find fault, find a remedy; anybody can complain’ is one of Henry Ford’s most repeated quotes, and it reflects the same pragmatic mindset that built the modern assembly line. Ford wasn’t just a businessman with a knack for slogans, he was solving one of the hardest manufacturing puzzles of his era. Here’s the story behind the man and the philosophy that built Ford Motor Company.
The 1968 Camaro looks like a carryover at first glance, but small changes, new marker lights, vent-less door glass, a 396 big block for SS buyers, reveal how fast Chevrolet was reacting to the pony car wars. With 235,147 built that year, it was not just surviving its second season, it was gaining ground.
This 1986 Zimmer Quicksilver started life as an ordinary Pontiac Fiero GT before the factory cut it apart and stretched it into a neoclassic luxury coupe. Buyers paid nearly four times the Fiero’s price for the transformation, and only 170 were ever built. See what a former GM designer did with 29 inches of added sheet metal and a 140-horsepower V6.
In 1970, Ford briefly revived the Falcon name as the base trim of its mid-size Torino line, and buried inside its options list was a 429 Cobra Jet that could be built to Super Cobra Jet spec. Only about 90 Falcons were ordered with that Drag Pack option, backed by a Detroit Locker rear and rated at 375 horsepower, and just 38 of those came with an automatic transmission. Produced for less than six months, the combination makes this one of the rarest big-block Fords most muscle car fans have never heard of.
This 1967 Buick Riviera arrived the year Buick retired its long-serving “Nailhead” V8 in favor of an all-new 430 cubic-inch engine making 360 horsepower and 475 lb-ft of torque. That swap dropped the Riviera’s 0-60 time to roughly 7.8 seconds, genuinely quick for a two-ton personal luxury coupe. Presented here through Gateway Classic Cars, it’s a well-documented example of the Riviera’s first year with its most memorable engine.
Oldsmobile’s 4-4-2 package debuted quietly in mid-1964, and only 2,999 examples sold that first year despite genuinely serious hardware: a 4-barrel carburetor, 4-speed manual, dual exhaust, and a 310-horsepower 330-cubic-inch V8. It shared its platform with the new Chevelle. Here’s why this overlooked debut mattered more than its sales numbers suggested.
Mercury reshaped its entire full-size lineup for 1969, dropping the Montclair name and building the Monterey on an all-new 124-inch wheelbase platform. Buyers could option as much as a 429-cubic-inch, 360-horsepower V8 under a car built more for comfort than the strip. Here’s what set this often-overlooked full-size Mercury apart.
Before 1966, Chevrolet’s car-truck hybrid had never been offered with a true big-block V8 — buyers who wanted real performance had to look elsewhere. Adding the 396 changed that overnight, giving the El Camino a genuine muscle car engine option and helping push production past 35,000 units for the first time in the model’s history.
This 1940 Chevrolet Master Deluxe looks period-correct from the outside, right down to the running boards Chevrolet dropped the following year. Pop the hood, though, and the factory 85-horsepower six is long gone, replaced by a fuel-injected 5.7-liter V8 and a modern overdrive automatic — a resto-mod combination that turns a pre-war cruiser into a genuine highway car.
A 1934 Chevrolet Master Cabriolet sitting on a Gateway Classic Cars lot doesn’t look like it should be hiding a 454 cubic inch V8 – but it is. The factory version of this car left Flint with an 80-horsepower six and a three-speed manual; this one runs a modern 700R4 automatic overdrive behind a big block that would embarrass most muscle cars. Here’s what the real 1934 Master was built with, and why resto-mods like this keep turning up in the collector market.
1954 was the quiet last stand of Chevrolet’s six-cylinder-only Bel Air, built the year before the small-block V8 arrived and changed the brand forever. This restored convertible pairs the 235 cubic-inch Blue Flame inline-six with a Powerglide automatic, plus a factory options list that pushed luxury features into a mainstream model. See what the last pre-V8 Bel Air looked like below.
George was not hunting for a classic when he spotted a Buick Skylark with a for-sale sign in Lisbon, Ohio, in the summer of 2014; he just stopped for a closer look. What he found was a GS455-powered GSX tribute car with its original numbers-matching 350 engine stored safely away, parked in a garage alongside a small private muscle car collection. Read on to find out about the one-of-a-kind GM production mistake that makes a factory GS455 Stage I Skylark one of the rarest muscle cars of 1970.
Henry Ford’s famous line about paint color was really about efficiency, not aesthetics — so what would he make of this 1936 Sedan Delivery running a Chevrolet engine? The rare, cargo-hauling body style has been fully restomodded with a 350 cubic-inch GM crate V8 and automatic transmission, trading Ford’s original flathead for GM performance. See the full build in the photos below.
Ford didn’t change a single body panel on the 1956 Thunderbird, yet dealers had a new selling point that year — a larger V8 hiding under the hood. This restored two-seater pairs that upgraded 312 engine with its original Ford-O-Matic automatic, the exact combination collectors look for when judging whether a Thunderbird’s drivetrain is truly numbers-matching. See the full set of images from this Gateway Classic Cars example below.