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The Cougar Eliminator replaced the Cougar GT on April 1, 1969, and just 302 of the 2,250 built left the factory with a 428 Cobra Jet under the scoop. Jay Leno spends an afternoon with one of the survivors — a big-block pony car with a genuine Trans-Am pedigree and a 335-horsepower rating almost nobody believes.
This blue Cougar XR-7 might just look like another 1970 pony car at first glance, but its wood-rimmed wheel and simulated walnut dash tell a different story. Mercury built it to feel like a personal luxury coupe, not a stripped-down performance car, and buyers agreed in far smaller numbers than you’d expect. Before casting a vote, here’s what actually separates this car from its Mustang cousin.
Gord and Kelly Nelson found this Competition Orange 1970 Cougar Eliminator through a newspaper ad – exactly the kind of car on Gord’s bucket list. Under the hood sits a 428 Cobra Jet that Mercury rated at 335 horsepower but which actually made closer to 390 on the dyno. The Eliminator trim only lasted two model years, making survivors like this one increasingly hard to find. Here’s what made this engine special.
Tucked inside a private muscle car collection that almost never sees the light of day sits a genuine unicorn: a 1968 Mercury Cougar GT-E built with the 427, an engine Ford discontinued after just 357 cars. Backyard Barn Finds got rare access to the collector behind it, a hands-on enthusiast who’s spent years assembling some of the rarest American muscle still surviving. This isn’t a car you’ll see at your local cruise night. Watch to see what else is hiding in that garage.
Everyone knows the Corvette skipped a model year and the Trans Am’s T-tops leaked. Fewer know that a Southern California dealer scheme got Dodge to build the only production car ever sold new with factory Cragar wheels, or that the fearsome 440 Six Pack wasn’t even the rarest engine you could order in a 1970 Super Bee. Two more little-known muscle car facts worth knowing.
Only 357 Mercury Cougars were ever built with Ford’s legendary 427 side-oiler under the hood — and once emissions rules forced a switch to the 428 Cobra Jet in May 1968, that engine never appeared in a new Ford product again. The GT-E’s understated Cougar body hides one of the rarest big-block stories of the entire muscle car era. It’s proof that the wildest factory oddities don’t always wear the loudest badges.
Mercury built the 1969 Cougar Eliminator to look like a street brawler, then sold most of them with engines other than the one this car carries. Only 260 buyers out of 2,250 checked the box for the 390 four-barrel FE big block, making it the quiet outlier in an already uncommon package. Here is why the underdog engine deserves a second look.
Mercury launched the Cougar in 1967 and immediately took Motor Trend’s Car of the Year award away from the brand-new Chevrolet Camaro. Built on a Mustang platform stretched three inches, it added hidden headlights, sequential taillights, and a level of refinement Ford’s own pony car never attempted. Nearly 151,000 sold in the first year, about forty percent of the entire division’s volume. Here is what made the first-year car work.
A lime-green Cougar so radically reworked that showgoers assumed it was a new model altogether — that was Mercury’s 1970 El Gato concept, unveiled at back-to-back auto shows before vanishing for good. It borrowed its fastback roofline from a Mustang, swapped its back seat for a European-style cargo shelf, and tested run-flat tire technology that failed spectacularly. Ford’s standard practice of destroying show cars means no one has documented seeing it since 1970. Here’s the story behind Mercury’s strangest concept car.
Mercury spent 1967 proving that a plusher, quieter Mustang could sell, then spent 1968 arming it with everything from a 230-horsepower 302 four-barrel to a 390-horsepower 427. This particular 1968 Cougar takes a different route entirely, pairing a worked-over small block with Vintage Air, Hooker headers and polished American Racing wheels. Read on to find out where it fits in the most underrated pony car lineup Ford Motor Company ever built.
Every car on this list has one thing in common: buyers keep paying a premium regardless of what else is happening in the market. Rarity, documented history, and a wave of nostalgia driven demand, especially from younger collectors introduced to these cars through film and pop culture, keep pushing prices for even once affordable muscle cars steadily upward. It is a reminder that horsepower alone was never the whole story.
Dodge arrived at the pony car party six years late and compensated by offering more engines than anyone else, from a 383 all the way to the 426 Hemi. The Challenger R/T was the sharp end of that lineup, and the cars that stayed with one family instead of getting flipped or raced into the ground are now the ones collectors chase hardest. Read on for what made the first-generation car special.
Ordering the top engine on a 1969 Mercury Cougar sounds simple enough. Doing it on an XR7 convertible turned this particular car into something closer to a unicorn. Mercury built roughly 100,000 Cougars that model year and the overwhelming majority left the factory nowhere near this combination of trim, body style, and 428 Cobra Jet Ram Air power. Read on for the production numbers and what Ford had to reinforce to keep the driveline alive behind that engine.
Ford built the Boss 302 for exactly one reason, and it had nothing to do with street driving. Handing that same high-revving, solid-lifter engine to a Mercury Cougar looks almost like an afterthought, yet that is what happened once the Eliminator package took over as Mercury’s performance flagship. Only 469 Cougars were built with it. This Competition Gold example is documented as a one-of-one. Read on for how a country-club coupe ended up with a race engine.