Beyond the Cyclone, GTO, and Cougar, a handful of other muscle cars from the same era are still trading for surprisingly little, some for less than a new economy car. Find out which overlooked models are worth chasing, and what actually separates a genuine bargain from an expensive mistake.
It’s true — many of us admire high-performance vehicles from afar while only dreaming about having one of our own. But the price tags on many of our favorite classics are way too high to even consider. There are precious few, however, that have endured over the years without becoming rotten old junk piles or rare sought-after finds, and can even be found at affordable prices. Check them out!
1970 Mercury Cyclone GT

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Valued today at $12,000-$19,000, the Cyclone’s price tag doesn’t give it nearly enough credit for the hype back in the 70’s. The Mercury Cyclone features a classic, eye-catching design and a 250-hp 5L V8 engine. Though this unique car isn’t for everyone, it’s definitely a great find.
1973 Pontiac GTO

As the GTO model died out from Pontiac’s productions, Pontiac didn’t put much effort into hyping and marketing the car, and so it made a small splash without notice. This doesn’t mean that it should be ignored; it sports a 6.6L V8 engine, and can be purchased today for as little as $11,000-$20,000.
1967 Mercury Cougar

Similar to the Mustang in almost all but name, the Cougar usually sells for around $15,000, though in brand new condition the price can jump up quite a bit. However, sporting a similar V8 to the Mustangs of its time, we can say for certain that this car was lost in the shadow of more popular machines.
The Cyclone, the ’73 GTO, and the Cougar covered above are proof that muscle car ownership doesn’t have to start at six figures — but they’re far from the only bargains hiding in plain sight. A handful of other names from the same era get overlooked for the exact same reasons: no marquee nameplate, no famous movie cameo, just solid V8 performance quietly sitting in classified listings. Some of them can still be found for less than a used economy car costs today. The question is whether that’s likely to stay true much longer.
The Underdogs Nobody’s Bidding On Yet
A second-generation Pontiac LeMans equipped with the optional GTO package has turned up in the neighborhood of $15,000 in recent listings — essentially GTO performance without the GTO price tag that comes from name recognition alone. A 1973 Dodge Charger with the Rallye package and its 240-horsepower 340-cid V8 has landed around $15,400 in similar condition. The AMC Javelin and AMC AMX round out the list, the AMX in particular showing up for roughly $21,500 despite offering sportier handling than many better-known rivals. None of these carry the instant recognition of a Mustang or Camaro, and that’s exactly why they’re still affordable.
What Separates a Bargain From a Money Pit
Cheap purchase prices on cars this old usually come with a catch, and it’s rarely the engine. Rust in the floor pans, trunk, and rear quarters tends to be the real dealbreaker, since sheet metal repair can quickly outpace what the car is worth. Buyers chasing long-term value also look for matching-numbers documentation — confirmation that the engine and transmission are the ones the car left the factory with — since replacement drivetrains can cut resale value substantially even when the car runs perfectly well. A thorough pre-purchase inspection costs far less than discovering either problem after the deal is done.
The Compact That Punched Above Its Class
The Plymouth Duster 340 took the same 340-cubic-inch small-block used in the Barracuda Formula S and dropped it into a genuinely lightweight compact body, creating one of the best power-to-weight combinations Chrysler offered without ever wearing a famous performance badge like Road Runner or GTX. Because the Duster started life as an economy car rather than a dedicated muscle car, clean examples still sell for noticeably less than a Road Runner with comparable performance, even though the underlying drivetrain is nearly identical.
Ford’s Answer Nobody Remembers
Ford built its own compact performance option in the Maverick Grabber, offered starting in the early 1970s with V8 power and stripe-and-spoiler graphics aimed squarely at buyers who wanted Mustang looks in a cheaper, lighter package. The Grabber never captured anywhere near the Mustang’s cultural footprint, which keeps its prices well below comparable pony car performance today despite genuinely competitive acceleration for its era.
Oldsmobile’s Hidden Performance Option
Oldsmobile offered its own small-block performance package on the Cutlass S in the form of the W-31 option, pairing a high-revving 350-cubic-inch V8 with a stronger rear axle and a functional hood scoop, aimed at buyers who wanted 4-4-2-level enthusiasm without the insurance bill that came with a big-block car. Because Oldsmobile never marketed the W-31 nearly as aggressively as the 4-4-2, most casual collectors have never heard of it, which keeps well-documented examples surprisingly affordable relative to their actual performance.
The Common Thread Among All These Bargains
Every car covered across this list, from the Cyclone GT down to the Cutlass S W-31, shares the same basic story: real performance hardware wearing a badge that never became a household name, sold new by a division or nameplate that didn’t invest as heavily in performance marketing as Chevrolet, Ford, or Dodge did with their flagship muscle cars. That pattern isn’t likely to change quickly, which means patient buyers willing to research a car’s actual specification sheet rather than just its badge will likely keep finding bargains like these for years to come.
Why This List Keeps Getting Longer
Every affordable alternative covered across this piece, from the Cyclone GT and GTO down to the Duster 340 and Cutlass S W-31, shares the same underlying explanation for its low price: genuine performance hardware sold under a badge that never became a household name the way Camaro, Mustang, or Road Runner did. That pattern isn’t limited to the handful of cars mentioned here either, since nearly every manufacturer from this era built at least one overlooked performance model that quietly delivers the same driving experience as its more famous, more expensive rivals.
What to Check Before You Buy One
Before committing to any of these lesser-known bargains, a pre-purchase inspection focused on frame and floor pan rust, verified matching-numbers documentation, and a test drive long enough to catch overheating or drivetrain noise will save more money in the long run than the initial purchase price ever will. A cheap classic that needs a full drivetrain rebuild within the first year usually ends up costing more than simply paying a fair market price for a well-maintained example from the start.
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Ya right
cougar
Another beautiful Mercury Cougar
I like ’67 Cougars better than any comparable Mustang….I think it stems from how cool Clooney and Tarantino looked driving theirs in Dusk til Dawn.
Beautiful color !
know where ford falcon sits needing resque
Great car
Would love to have a 67 cougar