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Posts Tagged: Plymouth Roadrunner

This compilation runs four real 1969 commercials back to back: Pontiac GTO, Ford Mustang Mach 1, Lincoln Mercury Cougar, and Plymouth Road Runner, each selling the same basic promise with a completely different pitch. Watching them in sequence makes each brand’s advertising strategy, attitude, performance credibility, upscale polish, or cartoon charm, obvious in a way a single ad never shows. See which pitch actually holds up six decades later.

A 1972 Plymouth Roadrunner packing a 440-cubic-inch big block (rated 280 horsepower under 1972’s stricter net rating system) lines up against a 2002 Corvette Z06 and its 405-horsepower LS6 V8 at Estonia’s 2015 ABCS drag event in Haapsalu. On paper it looks lopsided, but big-block torque and modern chassis engineering rarely settle their arguments on paper. The pass pits fifty years of engine philosophy against each other in one quarter-mile. Watch to see which era of Detroit muscle actually wins the light.

Plymouth built the 1970 Superbird for exactly one model year, in exactly one body style, to accomplish exactly one thing: win at NASCAR and bring Richard Petty back from Ford. It did both. Then dealers could not give the leftovers away, and buyers had the wings removed to make them sellable. Today those same cars are six-figure collector pieces. Read on for how that reversal happened.

A retired drag racer, a beat-up project car, and a continent he’d never driven across probably wasn’t the recipe anyone at Plymouth had in mind when they built the 1973 Road Runner. Al Young drove his Road Runner through Europe and the former Soviet Bloc three separate times, turning a fading muscle car nameplate into an unlikely international traveler. Read on to find out how a detuned ’73 Mopar ended up touring a continent.

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