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Pairing a beautiful car with an even more striking model is a marketing trick older than the automobile itself, one that reached full bloom in 1960s muscle car advertising with lines like Pontiac’s famous ‘What’s new pussycats?’ GTO campaign. Read on to find out how a decades-old formula built purely to provoke a reaction still shows up at car shows today, and why the original photographs have become collectible artifacts in their own right.
The Pontiac GTO gets the magazine covers, but the Grand Prix and Catalina were built on the same performance-oriented foundation for a fraction of the price. This entry breaks down the shared drivetrains, the four-speed option sheet details collectors look for, and why a 1964-1981 Grand Prix search typically turns up asking prices well below GTO money. Read on to find out why Pontiac’s overlooked models deserve a second look.