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Posts Tagged: Super Bowl

Filmed at the Mobil 1 booth during the 2014 SEMA Show, this segment follows a 1969 Chevrolet Camaro SS pro-touring build putting down a dyno-verified 464 pound-feet of torque to the wheels. Its exactly the kind of vintage-meets-modern build SEMA has become known for showcasing on its biggest stage. Viewers have plenty of opinions about how the story gets told, but not about the numbers. Watch to see what “new technology meets vintage muscle” actually looks like under the hood.

The Camaro arrived as a reaction to somebody else’s idea, sold fewer cars than its rival for nearly every year of its life, and spent fourteen years out of production entirely. Somehow it still owns more garage-wall real estate, more aftermarket catalog pages, and more restomod builds than anything else in the American performance canon. Read on for how a car that lost the sales war ended up winning the argument that actually matters.

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