The Fascinating Story Behind the Plymouth “Paint Chip” Barracuda

For decades, the 25-color Paint Chip Cuda existed only as an illustration in a 1970 Plymouth brochure, born from a color war where Mustang offered 15 shades and Camaro 18, and Plymouth answered with 25. Collector Tim Wellborn remembered that illustration from his youth and, in 2016, tracked down a real numbers-matching Cuda in a New Orleans warehouse to finally bring it to life. The result looks like two different muscle cars sharing one body.


Visitors to the 2016 Muscle Car and Corvette Nationals were presented with a huge array of priceless dream cars few people can afford. After seeing rows of these cars, much of it seemed to blend together. But one car stopped visitors in their tracks: The “Paint Chip Cuda.”

Car covered with multiple colored paint cans in a garage.

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For four decades, one of the most famous Barracudas in muscle car history existed only on paper — a single illustration inside a factory brochure that Chrysler never intended anyone to actually build. The idea was simple and a little absurd: take a production Cuda and wrap it in every color Plymouth offered for 1970, all twenty-five of them, splashed across the body like a rolling paint sample. Collectors assumed it would stay exactly what it was designed to be, a marketing gimmick nobody would spend real money recreating. Then a warehouse in New Orleans, a car that had sat untouched for twenty years, and one collector’s teenage memory of that brochure collided to change that.

A Color War Plymouth Was Determined to Win

The idea grew out of a genuine color war between Detroit’s muscle car makers heading into 1970. Ford offered the Mustang in 15 colors and Chevrolet countered with 18 for the Camaro, so Plymouth answered with an enormous 25-shade High Impact-plus palette for the Barracuda and Cuda. To sell the idea, Plymouth’s marketing team illustrated a Hemi Cuda covered in 25 distinct color stripes down the passenger side for a Rapid Transit System advertisement — a car that was never built, only drawn.

From Teenage Memory to Rolling Reality

That illustration stuck with a young Tim Wellborn, who never forgot it. In July 2016, decades later, he found an original, numbers-matching ‘Cuda that had sat untouched in a New Orleans warehouse for twenty years, still wearing its factory drivetrain. Working with Handler and Hansen, Wellborn had the 25-color scheme applied as a wrap over only the passenger side of the car, carefully preserving the original sheetmetal and trim underneath. The result gives the car a split personality: the driver’s side looks like an ordinary factory Cuda, while the passenger side looks like a psychedelic race car pulled straight from a 1970 sales brochure.

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