1967 Camaro Pace Car commercial

Long before the 1967 Camaro became a collector’s icon, Chevrolet had to sell it — and this rare original commercial does it by opening with a scene straight out of the hit show “Bewitched.” It’s a delightful time capsule from the year the Camaro paced the Indy 500 and squared off against the Mustang. Detroit horsepower meets prime-time sitcom magic. Watch to see how a legend was first pitched to America.

Before the 1967 Camaro was a collector’s dream or a drag-strip icon, it had to do something far less glamorous: sell itself on television. This clip captures one of those original marketing efforts — a rare 1967 Camaro commercial that opens, of all things, with a scene lifted straight from the hit show “Bewitched.” It’s a strange, wonderful little time capsule from the moment Chevrolet was still convincing America it needed a pony car at all. The pairing of Detroit horsepower and prime-time sitcom magic says everything about how cars were sold in 1967. Why Chevrolet reached for a witch to move its newest muscle car is a question worth pressing play to answer.

When Chevy Borrowed a Witch to Sell a Camaro

Vintage car commercials are their own kind of art, and this one leans fully into the era’s television culture. Using the “Bewitched” opening was no accident — it borrowed the goodwill and instant recognition of one of the most popular shows on the air to make the new Camaro feel like an event. In an age before the internet, a spot like this was how Chevrolet reached millions of living rooms at once. It’s marketing history as much as automotive history.

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The Pace Car That Announced a Rivalry

The 1967 Camaro arrived as Chevrolet‘s answer to the Ford Mustang, and its selection as the Indianapolis 500 pace car that year was a statement of confidence. Pace car status was a marketing coup — it put the Camaro at the center of American motorsport’s biggest stage. This commercial is a snapshot of that push, the sound of a company betting big on a brand-new nameplate that would go on to define an entire class.

A Time Capsule Worth Watching

What makes clips like this so enjoyable decades later is the perspective they offer. We know how the Camaro story ends — legendary Z/28s, big-block SS models, and a rivalry with Mustang that still burns today. Seeing the very first sales pitch, sitcom gag and all, is a reminder that every icon started as a product someone had to sell. Watch the full video and share your thoughts below.

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